Free and in writing, with no discovery call

A free audit that might tell you no.

Send your link and I’ll come back with the three things costing you sales, ranked by impact. You’ll get a straight recommendation, even if it’s not me.

Different symptoms get
the same teardown.

Whatever is wrong and whoever built it,
what comes back is ranked by cost and ready to act on.

Slow on mobile

My store looks fine on my laptop, but customers say it takes forever on their phones. Google flags my Core Web Vitals, the theme runs twelve plugins, and every guide says something different. I don’t know which fix will move sales, or whether it’s just the hosting.

Send your site →

Traffic, no sales

Ads bring about 4,000 visitors a month, and most leave inside a minute. I’m paying for clicks that never become orders. Before I spend more on traffic, I want to know whether the problem is the landing page, the offer, or the audience itself.

Send your site →

Words that describe

We rewrote the homepage three times, and it still reads like a company description. Competitors with a worse product keep winning the deal. Somewhere between the headline and the contact button, the site stops selling. I can’t see where.

Send your site →

Hard to buy

People add to cart, then vanish at checkout. There are five form fields, a forced account, and shipping revealed at the last step. I can’t tell which one kills the sale, and the designer says the design is fine.

Send your site →

Rebuild or repair

An agency quoted a full rebuild at $15,000. The site is four years old, the brand still fits, and half the pages get no visits. Do I need a rebuild, or two revenue pages fixed and the rest left alone?

Send your site →

Something feels off

The site is pretty, loads fine, and still doesn’t sell. Something is off, and I can’t name it. I want someone to walk through it like a real customer with a credit card and tell me straight, even if the answer is to do nothing.

Send your site →

Not a 40-page PDF.
Four answers.

The three problems

The three things costing you sales, ranked by what each one costs you. You won’t get a list of everything that could be better.

Where they live

Speed, copy, and the path a customer takes to buy, checked from start to finish, the way a first-time visitor meets them.

Rebuild or repair

Whether you need a rebuild or two pages fixed. Often it’s two pages, and I show the math either way.

A straight call

A clear recommendation, including doing nothing, if that’s the answer. Even if the answer isn’t me.

Send your site.
I’ll find what leaks.

Your email and your URL are the whole form.
It all happens in writing.

Your link is sent.

I’ll go through the site myself. If you already suspect something is wrong, reply to the confirmation email and tell me.

It’s free, and there’s no call to book. If your site is in good shape, that’s what I’ll say.

Who it’s for

You sell through your site. Bookings, orders, or leads run through it.

Traffic is fine, sales aren’t. Visitors arrive, but buyers don’t.

Something feels off. And you can’t quite name it.

If you don’t sell anything through your site, an audit won’t help you much, and I’ll say so.

Who’s behind it

I’m Gem. OGtraplord is a one-person web studio. I research your customers, design for the sale, and build it production-grade. Then I stay after launch and make the numbers climb.

See pricing →

Questions worth asking

Yes. It’s free, it happens in writing, and there’s no discovery call. Send a link and get a straight answer. Nothing forces a project afterward. If your site is in good shape, that’s what I’ll say, and the recommendation is straight even if it’s not me.

A short report with the three things costing you sales, ranked by what each one costs. It covers speed, copy, and the path a customer takes to buy, and it says whether you need a rebuild or two pages fixed.

I go through the site myself. You get a confirmation email right away. If you already suspect something is wrong, reply to it and tell me. That goes into the read.

Often, yes. And it’s cheaper. If the bones are good, I’ll say so. Then I’ll fix the pages that are losing you sales. If a rebuild costs less than patching, I’ll show you that math too.

The pricing page has the details. Landing is $1,490, Website is $3,900, Studio starts at $7,900, and Growth is $790/month. Every project gets a fixed quote before work starts. If the scope changes mid-project, I re-quote before doing the work, never after.

“Something is off but I can’t name it”
is a perfectly good brief.

You already know where it hurts. Send the link. I handle everything after that.