Free, async — no discovery call.

A free audit that might tell you no

Send your link and I will come back with the three things costing you sales, ranked by impact. A straight recommendation, even if it is not me.

Different symptoms.
One standard of teardown.

Whatever is leaking, whoever built it —
what comes back is ranked by cost and ready to act on.

Slow on mobile

My store looks fine on my laptop, but customers say it takes forever on their phones. Google flags my Core Web Vitals, the theme runs twelve plugins, and every guide says something different. I do not know which fix actually moves sales — or whether it is just the hosting.

Send your site

Traffic, no sales

Ads bring about 4,000 visitors a month and most leave inside a minute. I am paying for clicks that never become orders. Before I spend more on traffic, I want to know whether the leak is the landing page, the offer, or the audience itself.

Send your site

Words that describe

We rewrote the homepage three times and it still reads like a company description. Competitors with a worse product keep winning the deal. Somewhere between the headline and the contact button the site stops selling — I cannot see where.

Send your site

Hard to buy

People add to cart, then vanish at checkout. Five form fields, a forced account, shipping revealed at the last step — I genuinely cannot tell which one kills the sale, and the designer says the design is fine.

Send your site

Rebuild or repair

An agency quoted a full rebuild at $15,000. The site is four years old, the brand still fits, and half the pages get no visits. Do I actually need a rebuild — or two revenue pages fixed and the rest left alone?

Send your site

Something feels off

The site is pretty, loads fine, and still does not sell. Something is off and I cannot name it. I want someone to walk through it like a real customer with a credit card and tell me straight — even if the answer is do nothing.

Send your site

Not a 40-page PDF.
Four answers.

The three leaks

The three things costing you sales, ranked by what each one costs you — not everything that could be better.

Where they live

Speed, copy, and the path a customer takes to buy, checked end to end the way a first-time visitor meets them.

Rebuild or repair

Whether you need a rebuild, or two pages fixed. Often it is two pages, not twenty — and I show the math either way.

A straight call

A clear recommendation, including do nothing, if that is the answer. Even if the answer is not me.

Send your site.
I will find what leaks.

Email and your URL — that is the whole form.
Free, async, and no discovery call.

Got it

I have your link and I will go through the site myself. If there is anything you already suspect is wrong, reply to the confirmation email and tell me.

Free, async, and no discovery call. If your site is in good shape, that is what I will say.

Who it is for

You sell through your site — bookings, orders, or leads run through it.

Traffic is fine, sales are not — visitors arrive, buyers do not.

Something feels off — and you cannot quite name it.

If you do not sell anything through your site, an audit will not help you much — and I will say so.

Who is behind it

I am Gem. OGtraplord is a one-person web studio. I research your customers, design for the sale, build production-grade, then stay after launch and make the numbers climb.

See pricing

QUESTIONS WORTH ASKING

Yes. Free, async, and no discovery call — send a link, get a straight answer. Nothing forces a project afterward: if your site is in good shape, that is what I will say, and the recommendation is straight even if it is not me.

A short report, not a 40-page PDF: the three things costing you sales, ranked by what each one costs — across speed, copy, and the path a customer takes to buy — and whether you need a rebuild, or two pages fixed.

I go through the site myself. You get a confirmation email right away — if there is anything you already suspect is wrong, reply to it and tell me, and that goes into the read.

Often, yes — and it's cheaper. If the bones are good I'll say so and fix the pages that leak. If a rebuild genuinely costs less than patching, I'll show you that math too.

The pricing page has the real numbers: Landing $1,490, Website $3,900, Studio from $7,900, Growth $790/month. Every project gets a fixed quote before work starts — if scope changes mid-project, I re-quote before doing the work, never after.

“Something is off but I can’t name it”
is a perfectly good brief.

You already know where it hurts. Send the link — I handle everything after that.